Facebook Inc. (NASDAQ:FB) Intensifies Fight for Video Ads Revenue With ‘Watch’ Unveiling

Facebook Inc. (NASDAQ:FB) is taking the fight to Alphabet Inc. (NASDAQ:GOOGL) with the launch of a new platform for watching original video shows. ‘Facebook Watch’ is the new feature that the social network plans to use to rival YouTube dominance when it comes to video content online.

Facebook Watch

Embedded in the social network the new feature will allow users to discover videos outside their own feed with ease. The new platform will also allow people to create watch lists that they can watch later, in addition to being able to watch videos created by their favorite artist’s brands or publishers.

Watch will also feature personalized recommendations for live and recorded shows plus categories like ‘Most Talked about’. The platform will also allow users to comment react and connect with other users just as it is with YouTube videos.

Some of the original programming that people will be able to watch on Watch include Major League Baseball, Tastemade’s Kitchen Little, Nas Daily and Billboard’s “How it Went Down”

Ad Revenue Push

Watch will roll out in a limited number of users and video creators in the U.S as part of an initial testing phase. In a bid to entice video creators to make videos exclusively for the network, Facebook will allow creators to keep 55% of ad break revenue.

“We want any publisher/creator who is interested to be able to create a show in the future. So there will be hundreds of shows at launch, and we’ll hopefully scale to thousands,” Facebook in a statement.

Watch roll out further affirms Facebook push into the media industry as it continues to explore ways of strengthening its footprint on original shows. Talk has it that the tech giant has already signed deals with the likes of Vox Media Buzzfeed and ATTN for the production of original shows.

Facebook should be able to boost its video ad revenues, as it moves to host original content in its networking app. The push should be a point of concern for Google which generates a good chunk of its revenues from video ads on YouTube.

Facebook was down by 2.21% in Thursday’s trading session to end of the day at $167.40 a share.